Why choose freshly roasted speciality coffee? 5 reasons that will convince you

Coffee is a beverage that accompanies millions of people every day. But did you know that not all coffee is the same? In recent years, we have seen the growing popularity of speciality coffee, which stands out for its unique flavour and aroma. Why should you reach for this type of coffee? Find out 5 convincing reasons!

Every day, millions of people around the world drink coffee. A cup filled with the aromatic brew helps to wake up in the morning and gives energy for action. And in the afternoon, it accompanies pleasant moments of relaxation. Some drink instant coffee, others prefer an exclusive espresso machine, and still others like to experiment with alternative brewing methods. We drink coffee with milk, with sugar, lattes, cappuccinos, americanos and in a million other ways, but in essence, coffee is just coffee. But is it really? As it turns out, what kind of coffee you choose and make in your favourite cup makes all the difference. With consumers becoming more and more aware of what products they are reaching for, there has been a growing popularity of speciality coffees – coffees of the highest possible quality. What makes them stand out and why should you be interested in them? We explain!

Speciality coffee: the essence of quality in a cup

What exactly is speciality coffee? It is a term reserved for the highest quality beans that have undergone a rigorous evaluation process. Speciality coffee is not just a trendy buzzword, but a guarantee of a unique taste experience. Every detail of the coffee's creation and production is assessed – from the bean to the packaging. Careful selection of the beans, precise processing and roasting are key. Speciality coffee is coffee that tells a story – about the place where it grew, the people who grew it and the passion of the roaster who brought out the best in it. The “speciality" grade is awarded to beans that have scored more than 80 points in a quality assessment according to SCA (Specialty Coffee Association) standards. Assessing coffee is a complex process involving professional Q graders. They analyse the taste, aroma, acidity and other characteristics of the beans to ensure that the coffee meets the highest quality standards. It is thanks to their work that we can enjoy excellent coffee.

From the plantation to the cup: how is speciality coffee made?

Coffee tree cultivation with passion and utmost precision

The highest quality coffee can only come from careful cultivation under ideal conditions. The climate, topography and attention to every detail have a huge impact on the quality of the beans. In contrast to mass production, speciality coffee plantations are often small, family-run farms where every plant is given due care.

Hand picking: selecting the best fruit

While industrial coffee is harvested by machine, the coffee cherries on speciality plantations are harvested by hand. This allows only ripe and healthy beans to be carefully selected, resulting in a higher quality final product.

Artisanal coffee roastery: the art of flavour enhancement

Before the coffee reaches your cup, the pre-processed beans make the long journey across the ocean to the coffee roastery. This is where the beans go through a final, crucial stage. Artisanal roasting methods in small batches allow the beans to bring out their full aroma and flavour. This is where the secret to the uniqueness of speciality coffee lies. It is a completely different story from mass production.

5 reasons to choose freshly roasted coffee from a local roaster

You already know the characteristics of high-quality speciality coffee and how it differs from that which comes from mass production. But is it even worth paying attention to? Why should you put a little effort into finding local coffee roastery or small online artisan coffee shops that offer the highest quality, freshly roasted beans? Here are 5 reasons that we hope will convince you:

1. Freshness that makes a difference. Freshly roasted coffee is the basis for intense flavour and aroma. When you buy coffee from a local roastery, you can be sure that it reaches you shortly after roasting, retaining its full properties.
2. Support for local businesses. By choosing coffee from a local roastery, you are not only supporting quality in your cup, but also the local economy. It's an investment in the development of small businesses and coffee enthusiasts in your area.
3. Smaller carbon footprint, greater satisfaction. By buying your coffee from a local supplier, you are helping to reduce your carbon footprint. A shorter supply chain means fewer transport-related emissions – a simple way to make greener coffee choices.
4. Transparency and ethics – from bean to cup. Speciality coffee shops offer full transparency. You can find out everything you need to know about the origin of the beans, the growing and roasting methods. This is a guarantee of ethical and sustainable practices throughout the production chain.
5. A symbol of good taste and conscious choices. Choosing speciality coffee is not only a matter of taste, but also a lifestyle. It is a symbol of conscious choices and good taste that both guests in your home and business partners will appreciate.

How do you recognise the true star among coffees – the highest quality coffee?

Well, how do you recognise a good coffee? How not to be fooled when choosing speciality coffee? With the growing popularity of good quality products, more and more premium brands, kraft roasteries, coffee manufactories and artisanal online coffee shops are emerging. Do they actually offer premium products or is it just a marketing ploy to attract unsuspecting customers? We have put together some aspects to look out for when deciding which coffee shop to choose:

• A label full of information. High-quality coffee should have a label with all the basic information about the coffee: origin, roast date and sensory profile. This is not only a matter of marketing, but also of transparency and fairness to the consumer.
• Price versus quality: is it worth paying more? The price of speciality coffee may be higher, but remember that you are paying for quality and an exceptional taste experience. However, avoid overpriced products without justification – the price should reflect the actual value of the beans and the processing.
• A richness of flavour and aroma. The best way to judge the quality of a coffee is to taste it. Pay attention to the richness of the aromas, the balanced flavour and the pleasant aftertaste.

Speciality coffee is not just a popular trend, it is a true revolution in the world of coffee. By choosing speciality coffee, you are investing in quality, supporting local producers, caring for the environment and discovering amazing new flavours. It's a conscious choice that translates into every sip of the aromatic beverage. Each cup is not only a boost of energy, but also a story of passion, craftsmanship and attention to detail. Visit our online shop CoffeeBroastery.com, choose the coffee for you and let yourself be seduced by the magic of freshly roasted speciality coffee!